For most websites, only 2% of web traffic converts on the first visit. Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of people who have opened you emails or visited your website even after they leave your website. With retargeting, your ads would get to be shown preferentially and specifically to prospects who have made interaction with you instead of ads from other advertisers as the go from one website to another online.
Retargeted adverts would be used to "chase" prospects who had made the initial interaction with your email or website just about anywhere they might go online.
How Re-targeting Works
Re-targeting works by keeping track of people who visit your site and displaying your re-targeting ads to them as they visit other sites and social media online. Re-targeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Re-targeting brings back the other 98%.
Because we work with the largest ad exchanges, we can re-target your customers just about anywhere they might go online.
Why is re-targeting so effective
Re-targeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your re-targeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with re-targeting campaigns underscore the value of good branding and repeated exposure.
How we helped Eternal Gems acquire 7,788 unique visitors within a month: Generating a…
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