How To Recover And Convert Lost Website Visitors Using 3 Proven And Easy to Implement Technologies

Imagine this scenario. You have spent so much time, effort  and money on Facebook and Google adverts to get people to visit website, then the next thing you know, they  are gone: without making any purchase or conversions.

You are not alone. According to Baymard Institute, an average of 67.89% of shopping carts are abandoned by online shoppers.

As a Digital Marketing expert and Growth Hacker, I hate this. I want all visitors to my websites to convert and become paying users (Cha-Ching).

Following are 3 very powerful methods and technologies that have been proven to convert lost visitors, retrieve lost marketing dollars, maximise your marketing budget and, keep you way ahead of your competitors.

 

1. Exit-Intent Technologies

From my point of view, this is the most powerful of all recovery strategies and techniques.

Studies have shown that if a visitor remains idle for  about 5 minutes on a page, there’s a big chance you will lose them as a customer.

The best place to pull them back is on your page, before they leave in the first place. Exit-intent technologies are powerful proactive tools that eliminates the difficult step of trying to bring them back.

With Exit-Intent Technologies you don’t have to wait until your visitors are long gone before you employ recovery tactics if you want to recapture them.

 

How Exit-Intent technologies Work

Exit-intent technology is able to detect, when a visitor is about to abandon a website.  First, the technology tracks visitor activity. Then, it is able to detect abandoning visitors.

Finally, an attention-grabbing, last-chance offer  with a call to action is presented to the abandoning prospect, via an overlay, to bring them back.

 

 

2. Ad Retargeting

This is also as Ad Remarketing.

Top sales and marketing gurus know that consumers typically need to become familiar with your brand by having contact with it around 7 times before they feel comfortable enough to convert into an actual customer.

Retargeting helps you present your business name,  product, or brand a number of times which creates stronger brand recognition. This is why top marketing experts recommend it.

 

What is Retargeting And How It Works

Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

This is a “Kick Ass” way to increase awareness, increase brand visibility and make sure you stay top of mind of your website visitors after visitors leave your website.

 

Why Retargeting is “Kick Ass”

If you’re not using remarketing, reconsider. It’s being said that remarketing can boost ad response by up to 400%.

Data also is showing that normal display  and PPC ads have an average click-through rate of .07, while remarketed ads have a click-through rate of .70 percent.

That’s a whopping 10 times higher.

In fact, visitors who are served remarketed display ads are 70 percent more likely to convert.

Every time the potential customer of your site sees the retargeted ad, this will remind them of their former desire to purchase and possibly steer them back.

So if you are not utilising Retargeting strategies, you are really missing out.

 

 

3. Email Retargeting

This should be pretty obvious from the name. It is very necessary for ecommerce sites.

If a basket has been abandoned by a registered user of a site, an email can be sent to the user to say: “Hey, why don’t you come back and buy that stuff you wanted?”

To take is a step further, a time bound discount code should be included in the email to sweeten the deal (“who no like awof?”).

David Moth includes some slightly more professionally written examples in his nine case studies on cart abandonment and email retargeting.

 

Conclusion

If you are not implementing any of the above strategies in your online marketing campaigns, You are literarily pouring money down the drain.

It can take a lot of money to bring prospects to your website. And, yes, the horrid truth is that 98% of them will leave without ever buying anything.

Lost visitors are not a lost cause. The only real loss is if you haven’t provided the opportunity to pull them back for a second chance at becoming your customer.

To maximize on retrieving lost visitors and lost marketing dollars, the formula is pretty simple…

1. Start by re-engaging visitors before they abandon your site with Exit-Intent Technologies.
2. Next, If you are into Ecommerce, send emails to them to remind them about their cart. Chip in a time bound discount code if necessary to encourage them to take action.
3. And, finally, stay  on top of mind after they leave your site with remarketing.

It is really that simple.

May the force be with you.

 

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