Imagine this scenario. You have spent so much time, effort and money on Facebook and Google adverts to get people to visit website, then the next thing you know, they are gone: without making any purchase or conversions.
As a Digital Marketing expert and Growth Hacker, I hate this. I want all visitors to my websites to convert and become paying users (Cha-Ching).
Following are 3 very powerful methods and technologies that have been proven to convert lost visitors, retrieve lost marketing dollars, maximise your marketing budget and, keep you way ahead of your competitors.
From my point of view, this is the most powerful of all recovery strategies and techniques.
Studies have shown that if a visitor remains idle for about 5 minutes on a page, there’s a big chance you will lose them as a customer.
The best place to pull them back is on your page, before they leave in the first place. Exit-intent technologies are powerful proactive tools that eliminates the difficult step of trying to bring them back.
With Exit-Intent Technologies you don’t have to wait until your visitors are long gone before you employ recovery tactics if you want to recapture them.
How Exit-Intent technologies Work
Exit-intent technology is able to detect, when a visitor is about to abandon a website. First, the technology tracks visitor activity. Then, it is able to detect abandoning visitors.
Finally, an attention-grabbing, last-chance offer with a call to action is presented to the abandoning prospect, via an overlay, to bring them back.
Top sales and marketing gurus know that consumers typically need to become familiar with your brand by having contact with it around 7 times before they feel comfortable enough to convert into an actual customer.
Retargeting helps you present your business name, product, or brand a number of times which creates stronger brand recognition. This is why top marketing experts recommend it.
What is Retargeting And How It Works
Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
This is a “Kick Ass” way to increase awareness, increase brand visibility and make sure you stay top of mind of your website visitors after visitors leave your website.
Why Retargeting is “Kick Ass”
If you’re not using remarketing, reconsider. It’s being said that remarketing can boost ad response by up to 400%.
If you are not implementing any of the above strategies in your online marketing campaigns, You are literarily pouring money down the drain.
It can take a lot of money to bring prospects to your website. And, yes, the horrid truth is that 98% of them will leave without ever buying anything.
Lost visitors are not a lost cause. The only real loss is if you haven’t provided the opportunity to pull them back for a second chance at becoming your customer.
To maximize on retrieving lost visitors and lost marketing dollars, the formula is pretty simple…
Start by re-engaging visitors before they abandon your site with Exit-Intent Technologies.
Next, If you are into Ecommerce, send emails to them to remind them about their cart. Chip in a time bound discount code if necessary to encourage them to take action.
And, finally, stay on top of mind after they leave your site with remarketing.
It is really that simple.
May the force be with you.
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We are a full service digital marketing agency in Nigeria. We help our clients increase their sales and grow their businesses. Our team develops effective content strategies for forward thinking companies.
We pride ourselves on delivering compelling, digital marketing and online advertising solutions and strategies. Our winning solutions and experiences help many of our clients interact and engage with their customers in the best possible way.