The importance of anchor text with respect to Content Marketing and SEO cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a Content Marketing Campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, most people will use just the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed.
It is also a terrible idea from an SEO point of view because in most cases, companies already rank very high (if not first) for searches that incorporate their brand name.
Anchor Text For Content Marketing Example
Using Cliqedge Limited for example:
Most people will link simply using the terms “Cliqedge”. This is alright, but it does not describe the company’s products or services, nor provide any context. It as does not associate the company name to any keyword. By adding the term “digital marketing agency” (i.e. “Cliqedge Digital Marketing Agency”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
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